If you’ve ever set out to learn something online, you may notice that social media starts sending targeted ads about what you want to learn.
For me – I want to turn my writing into a career, through novels, articles, blogging, and more. I set myself up a plan and some pretty good goals. I’ve read a lot about freelance writing and I really felt up to the task and starting the work.
Then the targeted ads started pouring in – join this group, sign up for this training, FREE checklist, paid training, write better, sell more, train, pay, train, pay, and I was signing up left and right for all of the free things. My inbox was getting stacked fuller and fuller – so much so, I couldn’t possibly read all of it in a reasonable amount of time, and the attempt to read it all was stealing time from me actually writing.
It happened with horse training too. Also, my walk with Jesus. It doesn’t take long for those ads to pick up on what we are looking for, and to flood us with content. Baited by free content, and then hooked with an offer to pay to learn how to earn $30,000 a month, just like them!
It starts feeling very scammy – I’m going to collect your money to walk you through how to create a bait and hook, so you can collect money to teach someone else how to do it. I don’t want to bait and hook anyone. I want to participate in real writing opportunities.
So if you’re like me and you are trying to grow in an area of your life, but you’re drowning in content, please take this as permission to unsubscribe, don’t spend your money, and delete the mass of emails you can’t read in a reasonable amount of time.
There is valuable content out there – and a lot of it does cost. Because creators of good content deserve to be paid for their time and energy.
But I’ve never found the best content on social media. I’ve just found the bait and hook click funnel.
Whatever you are working on, creating, or growing through, find resources that truly help you grow, that is important. Remember, not everything will help you along the way. Don’t drain your pocketbook for cheap sells.
Until next time,